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Why more men should take on female-dominated roles
Credit: World Bank Photo Collection/Flickr Did you know that more women volunteer than men? Or that more women work in so-called communal roles – jobs that are more focused on caring for others – than...
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Majority rule: why conformity can actually be a good thing
Credit: Scott Cresswell/Flickr Like to go your own way? Most of us actually prefer to follow the pack, according to UBC research. That’s one of the outcomes from a study published in Evolution and...
View ArticleFlashing lights and music turn rats into problem gamblers
Video: UBC “rat casino” provides insight into gambling addiction Adding flashing lights and music to gambling encourages risky decision-making—even if you’re a rat. In research published today in the...
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Ga-ga, goo-goo, why a baby likes you
Credit: mcclave/Flickr By the age of one, infants already prefer speakers of their native tongue, but do not necessarily view speakers of an unfamiliar language negatively, according to new UBC...
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